Fashion Week

The India Fashion Week  platform has suited Unilever's cosmetic brand in India very well ? both in terms of getting it higher brand recall and pushing sales percentage. In a bid to leverage the IFW title sponsorship to its maximum, Lakme will now showcase two lines a year. Beginning this October, the cosmetic brand will launch a winter look, Lakme Grand Finale, Winter '03, interpreted this year by JJ Valaya, Arjun Khanna and Sabayasachi Mukherjee. As business head, Lakme, Anil Chopra says, "Our title sponsorship is not restricted to using the LIFW platform only for the seven days of the fashion week.